My Company

FashionCycle was founded by OAR (Offender Aid and Restoration), a non- profit organization that assists inmates and ex-offenders through community-managed programs. This organization aims at restoring offenders to the community as productive and responsible citizens. Through one of the community managed programs, the inmates and ex-offenders were taught how to recycle junk into fashion accessories. The demand for their products was so high that they decided to open their own company, "FashionCycle."

FashionCycle's objective is to create accessories from recycled materials such as: newspaper, candy wrappers, glass, and cans, and to make a fashion statement; save your junk and give it a "Make-over." You can wear products made from recycled material and still be trendy.

Target Audience

The target audience that I chose for this product are women from the Generations Y and X. These women are interested in fashion and entertainment, most of them work and are economically stable.

They know how to use the internet, in fact, most of them use the internet for everything (like myself even to pay the bills and if it were up to me I would also grocery shop), they want to know what are the latest trends, but most important of all, they also care about our environment.

Starting the Process

The recycle symbol and the word fashion were the key to my product. My first step was to go to a thesaurus and look up words that were related with my product and this is how I came up with the name of my company and my tag line, "Junk Make-over."
After this I just tried to put the symbol and word together until I came up with this logo.

My First Postcards

At first I wanted my event to be "Artistic Bloom," but then I realized that I wanted something more trendy and appealing to my target audience.
My first postcards, as you can see here, are very boring. The colors that I was using here weren't that eye-catching.

Final Postcard

Then I changed my tag line and the name of my company and the whole look. This was the style that I was looking for; more trendy and fresh.

Brochure

For the brochure, I did something very simple and straight forward: show the models with the products.The brochure is pocket size and it comes in a small bag made of recycled material.

Magazine Ad

For the magazine ad, I kept the same style from my final post card and kept it very simple to get my point across.

Metro Ad

For the Metro ads I kept the same theme, as the magazine ad, but for the second one I changed the address and phone number for the website. This will make my target audience curious to know more about the product and go into the website and find out more information about the event.

Bus Ads

The first two bus ads, the horizontal one for the bus' sides and the vertical one for the back, I wanted to create a movie theme; but they weren't very clear on communicating the product to the target audience.



















I decided to change my ads and show a different product with the same theme as my other ads.

Newspaper Ad

This ad is sight specific, meaning that the ad is related to the media in which it's been published. First, for the tag line I thought of "News on the Go," since it is a purse made out of newspaper and you can take it anywhere you want.












I think that "News a la Mode" is a tag line that is more related to my product. This way my target audience will be able to relate the the newspaper with fashion.